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In today's rapidly changing market environment, the air conditioning industry is experiencing an unprecedented new change. Fresh air conditioning, a category with high hopes, can it stand out in this change and become the way to break the game?
Fresh air conditioning, as a new subdivision of air conditioning industry, has been paid attention to by the market for its unique functions and positioning since its inception. It is seen as a new or third generation air conditioner designed to solve the shortcomings of traditional air conditioners in indoor air quality. However, although fresh air conditioning has many advantages in theory, the increase in its market share is not significant.
The reasons for this are worth pondering. First of all, fresh air conditioning as a new type of product, its market awareness and acceptance still need to be improved. Consumers' understanding and understanding of fresh air conditioning often stay on the surface of its "fresh air" function, and lack of in-depth understanding of its effect and value in actual use. Secondly, the price of fresh air conditioning is higher than that of traditional air conditioning, which has become an important factor restricting its market promotion. In the price-sensitive air conditioning market, consumers are often more willing to choose more cost-effective traditional air conditioners.
However, despite the many challenges that fresh air conditioning currently faces, we cannot ignore its important value in the transition from air conditioning to air solutions. With the continuous improvement of people's attention to indoor air quality, fresh air conditioning as a product that can effectively improve indoor air quality, its market prospects are still worth looking forward to.
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