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Market analysis
1. Market advantage
Heilongjiang province is located in the northeast of China, the north, the east and Russia, so it has become the transportation hub of China and even the Asia and Pacific land to the European continent, as the window of the northeast region open to the outside world, the geographical position is very superior.
Heilongjiang is known as the "granary of China" reputation, as an important agricultural production base in the country, with nearly 180 million mu of arable land, its green food production area, the number of products certified by the label are ranked first in the country, the reputation of a large agricultural province is not false, providing sufficient raw material supply for the frozen and refrigerated market.
The extreme temperature has created the characteristics of Harbin's "snow village" and attracted a large wave of tourists. In the afternoon of the second day of the opening of Harbin Ice and Snow World this year (December 18), the number of reservations exceeded 40,000, nearly six times more than the 7,000 visitors on the opening day of 2019.
2. Market characteristics
Harbin, how cold is it? Let alone dripping water into ice, even hot water spilled out, can instantly freeze atomization! It is understood that Heilongjiang has a temperate continental monsoon climate and is the province with the lowest temperature in the country. The average temperature in January was -30.9℃ -14.7℃, and the extreme minimum temperature reached -52.3℃ in Mohe, which was the lowest recorded in China. The average temperature in summer is about 18 ° C, and the extreme maximum temperature is 41.6 ° C.
Cao Jiguang, general manager of Harbin Haixin Refrigeration Equipment Co., LTD., told reporters, "Harbin's refrigeration engineering market construction will start in the middle of March every year, because the temperature before March is too low to be constructed."
Harbin Bingli electromechanical manager told reporters: "We have three or four months is not need cold storage."
Mr. Chu Haitao, general manager of Harbin Snow Valley Refrigeration Equipment, said: "We will have a holiday at the end of December and will not go to work until the 15th day of the first month."
The reporter also learned in the interview that the entire Heilongjiang refrigeration industry from January to April business is cold, many businesses are in this stage of savings force to adjust the structure, by the middle of April to the end of November, the weather is warm, the market ushered in peak sales, cold storage construction is also concentrated in this stage, by the end of November, most cold storage projects will end, And the vast majority of business profits are concentrated in these months. When it is the coldest, due to the policy and power consumption problems, the local refrigeration industry is basically suspended, and many businesses simply shut down or turn to other businesses.
Lin Xianping, secretary-general of the Cultural and Creative Research Institute of City College of Zhejiang University, said that Harbin's ice and snow tourism is subject to certain periodic restrictions and influences, and its ice sculpture city landscape and other outdoor ice and snow sports will basically disappear before April.
It can be seen that the snow and ice heat season is clearly differentiated from the cooling season, which does not seem to bring major benefits to the refrigeration industry.
Zhang Zhiguo, manager of Harbin Sanyi refrigeration equipment, said: "Now Harbin's tourism-related industries, such as hotels, hotels, transportation, scenic spots, restaurants are relatively hot, and temporarily can not affect the refrigeration industry. Because it is now the off-season, it also depends on how the government will seize the opportunity to continue the snow and ice economy and build a summer resort, such as the Sun Island, so that the refrigeration industry can take the opportunity."
Chu Haitao, manager of Harbin Snow Valley refrigeration equipment, also said: "If it can last until summer, it will still promote the cold chain."
Most of the locals are still very confident in Harbin: Harbin scenic spots are not single, profound cultural heritage, in summer, the temperature is generally maintained in the cool comfort zone of about 20 ° C, as if the "natural air conditioning" is opened, and it can be transformed into a summer resort, and the cold chain construction can usher in a wave of small peaks.
In addition, in 2023, Heilongjiang added 132 snow and ice sports-related enterprises, if you can continue the snow and ice economy, snow and ice equipment industry chain, refrigeration equipment can also usher in a wave of development opportunities.
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