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Kitchen air conditioning is a product constantly mentioned by manufacturers in recent years. Although it is relatively hot in the public opinion field, it still has not formed a scale advantage. In the age of information technology and industrialization, it is impossible to support a racetrack without scale. At present, it is only a niche product with differentiated scenes.
Home appliances enter the mature development period, market segmentation becomes inevitable. Because it is difficult to find increment in the mature market, only in the more detailed field, it is possible to dig out some incremental demand, to solve the problem of continued market growth. In recent years, the heat of kitchen air conditioning can explain the problem.
From the point of view of public opinion, it seems that the field of kitchen air conditioning in the last year or two is indeed eye-catching. Many media are also vigorously promoting the significance of the existence of specialized kitchen air conditioners in the cooking scene, pushing this product to the peak of public opinion and becoming a hot topic in the current market public opinion.
In fact, not only professional air conditioning enterprises such as Gree, Haier, Midea and Westinghouse have launched air conditioners specifically for kitchen scenes, but also innovative products with air conditioning functions such as Fangtai in the lampblack machine. The industry regards kitchen air conditioning as a new category, but also tries to build it into the incremental demand of the mature market.
It can be seen that the heat of kitchen air conditioning is related to the aggregation effect that leading brands in the air conditioning industry have begun to set foot in. The concept of kitchen air conditioning has been around for more than 10 years, but it is always your side, although the market has some volume, but not the main theme. However, the industry is now entering a mature development period, and the traditional application scenarios have no increment. Only by looking for new application scenarios can the increment be obtained. Therefore, we just in the last year or two to see the head brand focus on this field, just have the phenomenon of kitchen air conditioning heat up.
Of course, kitchen air conditioning used to be a niche product without the collective efforts of leading brands, so it is almost a blank market. As a result, it is now the fastest growing segment of the market. Based on this, many manufacturers define kitchen air conditioning as a new track for home appliances.
Kitchen air conditioning these two years of rapid growth, or benefit from its relatively low base. The vast majority of users did not install air conditioning in the kitchen scene in the past, so there is little stock base, and the past demand is almost a blank. The very low base determines the high growth of kitchen air conditioning in the market in recent years, but the small total amount has little impact on the overall air conditioning market.
However, some argue that it is not accurate to define it as a new track. Can kitchen air conditioning really be a racetrack? This is certainly worth discussing, otherwise placing too high expectations on it may chill many people's hearts:
First of all, the user's demand for kitchen air conditioning is passive. The high-speed growth of kitchen air conditioning in recent years largely comes from the full promotion of manufacturers, and is not driven by the natural release of user demand. In the past, the user does not approve of the installation of air conditioning in the kitchen. On the one hand, the kitchen is greasy, and the maintenance of air conditioning is very difficult; On the other hand, the kitchen is only used for a short time, and the heat wave and the smell of fireworks are exactly what people enjoy. Therefore, the kitchen air conditioning is not concerned.
Secondly, the kitchen is a special living space. In addition to the new air conditioning, traditional air conditioning is the internal circulation of air in a confined space. In a sense, its experience is not as good as the exhaust fan. Therefore, air conditioning is not attractive to users, as opposed to exhaust fans can touch the user's needs on the pain point. For many users, kitchen air conditioning is a chicken rib, dispensable. This determines that the kitchen air conditioning in the current widespread popularity of the time is not mature.
Third, from the technical side, there are many obstacles. The air blown by the air conditioner is actually the circulation of indoor air, and the kitchen is filled with a large number of lampblack during use. In the process of air circulation through the air conditioner, a lot of lampblack will be attached to the indoor unit of the air conditioner, especially the outlet. Cleaning in the process of use is a big trouble, which is also an important reason why users are not willing to use it.
Based on the above reasons, its relatively small volume, the application scenario needs to be deepened, the user's cognition is still shallow and other reasons, the kitchen air conditioning can not hold up a space in the short term, it is difficult to become a large-scale new track.
However, in the short term, kitchen air conditioning is a differentiated demand in the air conditioning market. With the upgrading of consumption and the continuous improvement of user cognition, the value of kitchen air conditioning will be gradually developed and its flash point will be recognized by the market. Of course, what drives its growth is functionality and the sense of use.
Whether kitchen air conditioning can really evolve into a popular demand, on the one hand, it needs the patience of manufacturers to cultivate the market, on the other hand, it takes time to give the answer. How can it be defined as a new track when the standards and specifications are not the same and the players are different?
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Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. is a comprehensive manufacturer of special air-conditioning equipment design, production, installation, and commissioning of clean room, electricity, tobacco, civil air defense engineering, medical clean room, clean room, electricity, tobacco, civil air defense engineering, medical clean room. Mainly produce JCZK combined air conditioning unit, cooling tower, glass steel ventilated galvanized sheet pipe, stainless steel pipe, polyurethane ventilation pipe and air conditioning accessories, Jincheng air conditioner is wide, the type, the unique model, superior performance, and user Favused.
