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Toshiba TV, Matsushita Electric Appliances, and Siemens Appliances, which have been well-known in the past few years, are no longer the best. At the beginning of the century, although domestic and foreign household electrical appliances have been attacking the city in the market, they have become the mainstream of the home appliance industry. In the field of high-end home appliances, these manufacturers still occupy a dominant position.
In the past 20 years, Toshiba, Matsushita, Siemens home appliances and other large foreign-owned home appliance companies have been declining, and even have already withdrawn from the home appliance market, while domestic appliance companies are occupying a higher proportion in the market, and the market influence is also Become stronger and stronger.
The high-end image of foreign products is no longer
"The report on the purchase of power grids in the first half of 2018" shows that Gree, Oaks and Midea firmly occupy the first-line status of the online air-conditioning market, and the proportion of retail sales has exceeded 75%. The top ten products in the online air-conditioning market are not listed on the list; Among the top ten products in the refrigerator market, domestic products accounted for 9 seats; in the color TV market, the domestic product share is close to 80%, while the domestic products in the washing machine market have exceeded 80%...
In the past, the German and Japanese products that were favored among the high-end consumer groups have lost. In addition to maintaining a large attractiveness in a few products, the market in the main home appliance market has fallen. Although the retreat of European, American, Japanese and Korean products in the home appliance market is not unrelated to its active strategic adjustment, the strong rise of domestic products is the main reason for this process.
Behind the domestic products, consumers are not only simple feelings, but the best products of domestic products and foreign products in a series of competitions, and a series of high-cold mistakes in foreign markets are also No".
Samsung, who used to be quite strong in the mobile phone market, used a piece of paper to defeat his own mistakes. The explosion of the NOTE7 mobile phone made this product a failure of Samsung, and the arrogance in the domestic market also caused consumers to resent the Samsung products.
In home appliance consumers, the impact of pre-sales services and after-sales services on consumer decisions is becoming increasingly important. Local products are more flexible in pre-sales and after-sales service, and can provide consumers with more product additions. In the competition of high-end appliances, the advantages are more obvious.
Contrary to the local high-end products, “You are the uncle”, foreign products are more like “filling money or your uncle”. In terms of technology, there is no foreign investment in the household sector. Can do, the situation that local products can't be done, arrogance makes foreign home appliances continue to retreat in the market.
China's home appliances become important in the home appliance industry
The retreat of foreign-funded products is not just a matter of paying for themselves. In the past 20 years of entering the 21st century, the home appliance industry has become an important pole of the world's home appliances from weak to strong. In terms of production, China has already become the center of home appliance manufacturing in the world. The main business income of China's home appliance industry has reached more than 1.5 trillion yuan, and the total export value has reached 62.45 billion US dollars, which has a particularly important position in the entire home appliance industry.
According to the "Home Appliance Industry Status and Outlook Report" released by the Korea Electronics and Information Communication Industry Promotion Association in 2017, the global production of major home appliances is 75.284 million units, and the number of products manufactured in China is 42.18 million units, accounting for 56.2% of the total. In some items, China's output has even accounted for more than 90% of global production.
In the recession of multi-national power companies, the performance of Chinese home appliance companies is also eye-catching for the entire home appliance industry. So far, China has produced six home appliance companies with sales of 100 billion, and many home appliance companies with sales exceeding 10 billion, and the products are exported to six continents. At the same time, China's AWE exhibition has also grown into one of the world's three major exhibitions.
Domestically produced home appliances have leaped forward, not only occupying most of the domestic market share, but also springing around the world. Haier's heat wave has rolled over Europe and even spread throughout Japan. The products of home appliance companies such as TCL, Hisense and Konka are sold all over the country.
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